JTI is an international company based in Geneva, Switzerland, founded in 1999 and built on a Japanese heritage. Today, JTI operates in over 130 markets globally and brings together a team of over 46,000 employees representing 128 nationalities. JTI has 8 research and development centers and 36 manufacturing locations, covering both finished product factories and tobacco processing facilities. JTI's portfolio includes well-known international brands such as Sobranie, Winston, Camel, Mevius, and LD, along with a range of related products, including Ploom, Logic, and Nordic Spirit. The company constantly invests in innovation, sustainability, and improving its portfolio, with the goal of contributing to the transformation of the industry and developing viable alternatives to traditional products.