JTI is an international company headquartered in Geneva, Switzerland, founded in 1999 and built on a Japanese heritage. Today, JTI operates in over 130 markets globally and brings together a team of more than 46,000 employees representing 128 nationalities. JTI operates 8 research and development centers and 36 production sites, comprising both finished-goods factories and facilities dedicated to tobacco processing. JTI’s portfolio includes well-known international brands such as Sobranie, Winston, Camel, Mevius, and LD, alongside a range of related products including Ploom, Logic, and Nordic Spirit.
The company consistently invests in innovation, sustainability, and the enhancement of its portfolio, aiming to contribute to the transformation of the industry and the development of viable alternatives to traditional products.