Chisinau, 21 January 2015. On a global level, fewer CEOs than last year think global economic growth will improve over the next 12 months, though confidence in their ability to achieve revenue growth in their own companies remains stable, say the more than 1,300 CEOs interviewed in PwC’s 18th Annual Global CEO Survey. Results of the survey were released yesterday at the opening of the World Economic Forum Annual Meeting in Davos, Switzerland.
Global Economy
CEOs are less optimistic about global growth prospects than a year ago, with 37% of CEOs thinking global economic growth will improve in 2015. This is down from 44% last year. Significantly, 17% of CEOs believe global economic growth will decline, more than twice as many as a year ago (7%). The remaining 44% expect economic conditions to remain steady.
Regionally, the results show wide variations. CEOs in Asia Pacific are the most optimistic about the global economy with 45% anticipating improvement, followed by the Middle East (44%) and North America (37%). On the other hand, only 16% of CEOs in Central and Eastern Europe expect economic improvement. CEOs in emerging economies like India (59%), China (46%) and
Mexico (42%) are more optimistic about the economy than those in developed economies like the US (29%) and Germany (33%).
Revenue Growth
Despite the overall declining outlook for the global economy, CEOs remain confident about prospects for their own company; 39% worldwide said they are ‘very confident’ their company’s revenues will grow in the next 12 months. That’s the same as last year; though up slightly from 36% in 2013.
CEOs in the Asia Pacific region (45%) are most confident of revenue growth, about the same as last year. The Middle East is still one of the most optimistic regions with 44% of CEOs very confident of revenue growth, although this is down markedly from last year’s 69%. CEO confidence in growth is higher in North America, rising to 43% from 33%. CEOs in Western Europe (31%) and Central and Eastern Europe (30%) are least optimistic about their company’s growth prospects.
Looking country by country, India’s CEOs top the list, with 62% very confident in their short-term growth prospects. Other leading countries include Mexico (50%), the US (46%), Australia (43%) the UK and South Africa (39%), China (36%), Germany (35%) and Brazil (30%). Among the least confident countries are France (23%), Venezuela (22%), Italy (20%), Argentina (17%) and, at the bottom of the list, Russia, with only 16% of CEOs very confident of revenue growth for 2015. This is down from 53% last year when Russia’s CEOs were the most confident in the world.
“The world is facing significant challenges: economically, politically and socially. CEOs overall remain cautious in their near-term outlook for the worldwide economy, as well as for growth prospects for their own companies. While some mature markets like the US appear to be rebounding, others like the Eurozone continue to struggle. And while some emerging economies continue to expand rapidly, others are slowing. Finding the right strategic balance to sustain growth in this changing marketplace remains a challenge”, stated Dennis M. Nally, Chairman of PricewaterhouseCoopers International.
“CEO confidence is down notably in oil-producing nations around the world as a result of plummeting crude oil prices. Russia CEOs, for example, were the most confident in last year's survey, but are the least confident this year. Confidence also slipped among CEOs in the Middle East, Venezuela, and Nigeria”, added Dennis M. Nally.
Strategies for Growth
CEOs rank the US as their most important market for growth over the next 12 months, placing it ahead of China for the first time since we started asking this question five years ago. Overall, 38% 0f CEOs say the US is among their top-three overseas growth markets, compared with 34% for China, 19% for Germany, 11% for the UK and 10 % for Brazil.
CEOs say they will undertake a number of business strategies to strengthen their companies in the coming 12 months. Overall, 71% say they will cut costs, 51% will form strategic alliances or joint ventures, 31% will outsource a business process or function, and 29% will complete a domestic M&A (up from 23% last year).
What worries CEOs most?
Over-regulation again tops the list of concerns, named by 78% of CEOs worldwide. This is up 6 points from last year and is now at the highest level ever seen in the survey. Countries where concern about over-regulation is particularly high include Argentina (98%), Venezuela (96%), the US (90%), Germany (90%), the UK (87%), and China (85%).
Other top concerns cited by CEOs are availability of key skills (73%), fiscal deficits and debt burdens (72%), geopolitical uncertainty (72%), increasing taxes (70%), cyber threats and the lack of data security (61%) - going up rapidly from 48% last year – as well as social instability (60%), shifting consumer patterns (60%) and the speed of technological change (58%).
CEOs concerns are up in all areas compared to last year with the exception of energy costs where they are slightly down at 59%.
Survey Methodology:
For PwC's 18th Annual Global CEO Survey, 1,322 interviews were conducted in 77 countries, Republic of Moldova inclusive, during the last quarter of 2014. By region, 459 interviews were conducted in Asia Pacific, 455 in Europe, 147 in North America, 167 in Latin America, 49 in Africa and 45 in the Middle East.
The full survey report with supporting graphics can be downloaded at www.pwc.com/ceosurvey.
A detailed country report based on the responses from Romanian CEOs will be published in the coming weeks.
List of country/regional CEO saying they are very confident of 12 month growth.
|
Very confident of short-term revenue growth |
|||
|
|
2015 |
2014 |
2013 |
|
India |
62% |
49% |
63% |
|
Mexico |
50% |
51% |
62% |
|
ASEAN* |
47% |
45% |
40% |
|
US |
46% |
36% |
30% |
|
Romania |
44% |
39% |
42% |
|
Australia |
43% |
34% |
30% |
|
Global |
39% |
39% |
36% |
|
South Africa |
39% |
25% |
45% |
|
UK |
39% |
27% |
22% |
|
China/Hong Kong |
36% |
48% |
40% |
|
Canada |
36% |
27% |
42% |
|
Germany |
35% |
33% |
31% |
|
Spain |
35% |
23% |
20% |
|
Denmark |
33% |
44% |
NA |
|
Brazil |
30% |
42% |
44% |
|
Japan |
27% |
27% |
18% |
|
Switzerland |
24% |
42% |
18% |
|
France |
23% |
22% |
13% |
|
Venezuela |
22% |
25% |
30% |
|
Italy |
20% |
27% |
21% |
|
Argentina |
17% |
10% |
26% |
|
Russia |
16% |
53% |
66% |
* The ASEAN countries in which interviews were conducted are: Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam
About PwC:
PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms in 157 countries with more than 195,000 people who are committed to delivering quality in assurance, tax and advisory services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
©2015 PricewaterhouseCoopers. All rights reserved.