On April 3, as part of the BSO Academy, we discussed one of the most pressing topics for organizations today: crisis communication.
Together with Steluța Andrei and representatives from the business community and business support organizations, we discussed how to respond in difficult situations, how to craft clear and coherent messages, and why strategic communication can make the difference between a crisis that is managed and one that escalates.
Participants explored topics such as:
- when and how we need to respond
- the role of strategic communication and key messages
- identifying relevant stakeholders
- measurable indicators in crisis management
- real-life examples and situations encountered in organizational work
We would like to thank Steluța Andrei, Founder of Black Unicorn Agency and International Expert in strategic and crisis communication, for the practical and valuable session, as well as all participants for their engagement and open discussions!
BSO Academy is an initiative launched by EBA Moldova in partnership with the Economic Council under the Prime Minister of the Republic of Moldova, with support from the Swiss Government through the OPTIM Project, implemented by Helvetas Moldova.