Chisinau, December 2015
In the line to further support of the European Business Association (EBA) towards successful EU Market access for Moldovan products and services in the context of the DCFTA implementation, EBA has organized two training courses on “Basics of international marketing” in December.
The sessions have been conducted by Mr. Henrik Kuffner, International Consultant, an expert on global marketing delegated for EBA Moldova under the CIM-GIZ Program of the German Ministry of Development.
The courses have been oriented towards the departments of marketing of companies that produce textile articles, shoes, carpets, leather goods and handicraft, as well as for cooperatives and companies of agricultural products of Moldova. Targeted topics have been:
- Understanding the need of marketing in regard to exports
- Getting marketing ideas for your own business.
- Developing an individual marketing plan.
The workshop is organized within the project implemented by EBA Moldova with the support offered by United States Agency for International Development (USAID) through East Europe Foundation and FHI 360. This workshop is made possible by the generous support of the American people through the US Agency for International Development (USAID). The opinions expressed are those of the authors and do not necessarily reflect the views of USAID, the US government, FHI 360 and / or East Europe Foundation.